ADEAM: Honor the Old, Bring in the New

Hanako Maeda's company ADEAM has come out of almost nowhere. ADEAM is an anagram for Hanako's last name, Maeda. It's part of her company's philosophy. Honor the old, but bring in the new. 

This philosophy is ingrained in Japanese culture, and in Hanako's design. She states, "We search out the beautiful in what we have inherited and imbue that beauty with new meaning in the present." Well we've found that beauty in her clothes.

Though born in Japan, Maeda moved to New York at the age of five, living there most of her life, and attended Columbia. There she studied Anthropology and Art History, but her real passion was designing.

In 2011, Maeda launched her label, ADEAM with a collection of 15 designs. A year later, the Japanese government gave her an invitation to present the company's Fall 2012 collection at Shanghai Fashion Week. ADEAM was subsequently invited to the Spring 2013 Tokyo Fashion Week and the Fall 2013 New York Fashion Week.

 

The style of her designs parallels her philosophy: conservative cuts and simple colors, but interesting combinations of materials and pieces create an entirely new spin on old ideas.

You can see more out on her website.

With Style,

Your MyDROBE Team

High End Fashion and the Economic Recession

When the American economy took a nosedive in 2008, now known as the "Great Recession", economists and analysts made predictions on the projected values of consumer goods for the coming years. Luckily for us Drobers, "High End Fashion" has remained largely untouched by the recession, just as those analysts predicted.

Worldwide, brands like Gucci, Prada, and Versace have shown burgeoning sales while other consumer goods have dropped dramatically. As the stock market and home prices continue to rise, and unemployment begins to fall, Americans are spending more money.

In early 2013, Hermès International reported a 21% increase in sales in the Americas for their fourth quarter. This trend continued with brands like Tiffany and Cartier, which makes us very happy Drobers to know that our favorites in fashion are alive and well, and definitely here to stay.

The impact of high end fashion isn't just on the runway and in your DROBE, as Mercedes-Benz Fashion Week in New York City brings in 850 million annually, and that's nothing to laugh at. We could buy a lot of dresses with that. A lot.

Though this trend is expected to slow down, it still means that these high end brands are safe from the recession, and that they will continue to provide us with beautiful clothes and a style to die for. Maybe it's because their names precede their brands, or maybe its because their clothes are just that good. Either way, we at myDROBE are ecstatic.

Check out these styles at myDROBE and get DROBED!

With Style,

Your MyDROBE Team